Colgate Palmolive Case Analysis of "Precision" toothbrush.

Problem Statement The aim of this report is to tumble the two different introduction strategies (as a niche or a mainstream harvest- cartridge holder) for Colgate Palmolives advanced soup-strainer, Precision, and apply the one that is the most commensurate in the face of the marketplace competition and consumer needs. The report besides aims to make recommendations for the come outing, branding, parley and packaging of the point of intersection below the chosen strategy. Situation Analysis Comp any(prenominal): In 1991, CP held 43% of the realism toothpaste market and 16% of the world toothbrush market. early(a) oral exam cargon products include dental floss and spill rinses. In 1991, worldwide sales of CPs oral care products change magnitude 12% to $1.3 billion, accounting for 22% of CPs total sales. Toothbrushes represented 19% of CPs U.S. oral exam misgiving Division sales and profits, and CP held the calculate one position in the U.S. retail toothbrush market with a 23.3% script share. dollar mark sales of toothbrushes had grown an mediocre rate of 9.3% per annum since 1987, just straight off in 1992 they increased by 21% in time value and 18% in volume, due to the introduction of 47 new products and line extensions. The high-pitched level of competition and concept in the tooth brush industriousness obliges CP launch a positive product (super premium market) Companys Strengths: * Colgate is a well-known brand allude in the Oral direction effort. * CP is creating a new and forward-looking product, Precision.

* CP has up-graded 25 of 91 manufacturing plants. * CP acquired Mennen, a mens toiletry company. Companys Weaknesses: *CP has been the laggards in advertizement and marketing in the late 1980s. * Colgate has never situated any toothbrushes in the Super-premium toothbrush category. Competition: CPs key toothbrush industry competitors are Johnson & Johnson (JJ), and OralB. each(prenominal) these have an extensive product (toothbrushes) portfolio offer distinct... If you want to see a full essay, severalize it on our website: Ordercustompaper.com

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