Marketing the Class A (Mercedes)

ASSIGNMENT MMG CONTENTS 1/ Executive Summary................................................................p.3 2/ Introduction..........................................................................p.4 3/ Market audit.........................................................................p.5 3.1/ External digest.............................................................p.5 3.2/ Internal compend.............................................................p.6 4/ SWOT analysis.....................................................................p.10 5/ Segmentation.......................................................................p.12 6/ Portfolio analysis..................................................................p.15 6.1/ crossroad analysis............................................................p.15 6.2/ Service analysis............................................................p.15 7/ Strategy..................................................... .........................p.17 8/ Conclusion..........................................................................p.18 decision maker SUMMARY INTRODUCTION Daimler-Benz AG is one of the well-nigh infamous cable car firms in the world. In fact, the only have-to doe with Mercedes personifies comfort, luxury, quality and safety. Nevertheless, the October 22, 1997, Robert Colin -a car tester and deputy editor in chief of a Swedish car magazine- capsized the A- partitioning during the Moose-test. From this instant, Mercedes woolly-headed a lot of credibility concerning safety of its cars. Indeed, 98% of exclusively cars pass this test without problems and the most important problem concerns the smear image: this failure could commit an effect on the early(a) Mercedes models. So, this case study provide totallyow us to bring out and analyse the strategic invest of Daimler-Benz AG in market terms during and after this tragicomical event. In this way, I go awa y develop a securities industryplace audit! (with an indispensable and an out-of-door point of view) to undertake a strength, weakness, opportunity and threats analysis of the organisation. Moreover, I allow for offer suggestions close the possibility of market segmentation -considering its customer base and market locating- and make a portfolio analysis (product and service portfolio) of the Mercedes offer.

At last, I will formulate voltage strategies for the organisation to move from its present position to a more than successful one. MARKET AUDIT In come in to make a market audit of the Mercedes A-class case study, we will divide the analysis in an exter nal analysis (with the twist of market, the trends in market, the SLEPT analysis, etc...) and an internal one (thanks to the 4P and 3Cs). 3.1/ External analysis: · anatomical structure of market: the accepted market is a more... The proposed marketing outline for Mercedes A class was very well written considering all aspects of marketing including audits, fella & deoxyadenosine monophosphate; SWOT analysis & strategy for increase the sales of Mercedes A Class. However, the report was con of the last scallywag i.e 18, but not that important since proof can be easily made from the concise & to the point report. better effort! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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