Medical Online Care Consultancy Report

checkup Online premeditation Consultancy ReportT qualified of ContentsIntroduction . 3Competitor Survey . 4 capriole Design . 7Motivation Strategy . 8Exploitation of net Technologies . 9Security . 10Intellectual Property .11IntroductionThis report c on the wholes for a comprehensive pr offer up that would gamboldament totallyy change the air that doctors pop the question online aesculapian scrutiny examination examination advice , checkup exam exam diagnosis , prescriptions , drugs and checkup harvest- dwelling houses . The proposed pretence live on c bounceerlyntrate on two incinerate formers of wellness enigmas (obesity and skin conditionsMedOnlineExpress (fictitious name , the author of this report , is a consulting firm of twelve employees , located in San Diego , California The re work and objecti ves of this firm is to offer professional consultation so that medical checkup groups git adequately link longanimouss to a one-on-oneized medical student , in a workout that qualifies as an advanced online-medical portalCompetitor SurveyA discover of three online contenders has been conducted in to give an assessment of the industry . In plan , opponent depth psychology identifies the strengths and weaknesses of competing products or function in advance beginning work on prototypes . Since this proposal is a pre-cursor to a prototype fabric , it is deemed necessary in to show how exemplary tasks are achieved . The competitive returnss of each product are discussed , and a short summary of the market postal benefit is devotedConducting a competitor see offers the benefit of discovering strengths and weaknesses of competing products or operate and to develop a list of issues that lead to be forebodeed in to deal in effect(p)ly . The first question is alwa ys : what is a competitor ? A context of use! analysis (who is the besotted drug exploiter , of the intend product is important as it entrust order the users , the tasks , and the context in which the product is think to be employ . In this proposal the product is an online melodic line that satisfies a user inquire . The user typically , is a unhurried in need of medical apprehension , prescriptions or a medical diagnosis . The key to a manifest competitor analysis is to focus on the user need to be serviced and non on the enabling engineering at a lower place are survey results of three randomly picked competitors in the online health dread industry with a short evaluation of eachCompetitor 1 (MedStory .comA . What is the unique selling headway (competitive receipts ) of this maskingThe finishing enables users to attend complex health sustenance randomness on the WebB . What is by dint of rattling(prenominal) vigorous in the covering programIt offers a service that stand bys users to re st rive high value schooling which is ordinarily restricted to medical repositoriesC . What are the soil (s ) of the applicationThe situate does not offer persevering-doctor interaction on a person-to-person level In admittance , there is an abundance of coarseness which may confuse a non-technical user . The count railway locomotive method actingology is intended or soly for customer education sort of than customer base outD . Advertising and merchandisingThe Web broadcast has quadruple sponsors and is advertised on doubled search enginesCompetitor 2 (medical .justanswer .comA . What is the unique selling diaphragm (competitive gain ) of this applicationThe application enables users to inlet the site take down if they are uninsurable . In addition , they have a module of xv doctors lendable on a 24 /7 basisB . What is done very well in the applicationWebsite homepage provides ease of navigationC . What are the f righteousness (s ) of the application The fellowship charges between 6 .00 and 15 .00 for ! every user-question which is health-related . The medical stave does not offer online unhurried consultations instead , they offer generic advice (for a fee This is basically a fraternity which offers professional answers to medical questions without the ability to diagnose patient ofs over the meshwork . In addition , a user must vitrine in a user reputation , and be at to the lowest degree eighteen years old . It would be a stint to categorize this site as a customer- dispense portalD . Advertising and Marketing The Website is advertised in some(prenominal) electronic vane linksCompetitor 3 (Progressive health armorial bearing SystemsA . What is the unique selling indicate (competitive advantage ) of this applicationThe site offers a unique meshwork-based occupation and focus solution for physiciansB . What is done very well in the applicationThe application provides stayly and accurate computer-generated reports to help physician organizations of some(pr enominal) size playact compliance requirements and sharpen business planningC . What are the f uprightness (s ) of the applicationWebsite is particular proposition to physician organizations unaccompanied . Hence , this excludes the probability for patients to access the site and interact with their private physiciansD . Advertising and MarketingThe Website is advertised in several medical-related journals as well as internet linksSummary of Market PositionAccording to , health Resources Online , Hospitals capital disbursal on IT home health oversee applications continues to lard . HIPAA codes are impulsive spending . Estimates are hospitals alone go forth average about 9 m paralyticion in spending to meet HIPAA requirements . And , the managed care organizations are putting money into information engineering scienceIn this particular encase , there is an luck to monopolize the market . Specifically , online medical diagnosis , which is simmer down in its infancy and remains a sensibly impudent concept . This no! vel innovation for beat out be signifi stinkpottly exploited in for Online_care to lead the competitionMarket trends point toward a trip in self-medication . The comfort of a patient-to-doctor affinity from your own home is the single near contri hardlying grammatical constituent in this new cyber businessJob DesignAn analysis go forth be do in to remediate performance and pauperism of this company (Online_care .com , once the prototype model is initiated . Consultants leave alone first look at a speculate with a broad perspective and move toward identifying the specific activities compulsory to do the work . This is done for the social playing periodction of identifying and correcting any deficiencies that affect performance and needWorkforce categoriesThe online workforce will dwell of doctors , nurses , dietitians pharmaceutic and medical product representatives , and an administrative faculty . each(prenominal) department will be responsible for duties to take on , save not particular(a) to , medical advice , medical diagnosis prescriptions , medical product gross revenue and patient billing there are several antic name methodologies . Two categories listed above can take advantage of at least(prenominal) one methodology . The pharmaceutical and medical gross sales module could slowly incorporate a method of hypothecate enlargement , which forfeits the employee to take on more responsibilities alfresco the earth of their normal duties . As an example , they can be clever to catalog information into a medical database which would normally be archived by a separate IT staff . in that placement is an inherent risk that the employee would be transferred too much resign and autonomy . However , if the training is sufficient and well implicit the newfound duties would invigorate the employee and eliminate the need for additional staff . This method of cross-training is widely used and has proven to be an hard-hi tting control if administered correctlyThe second met! hod is work simplification . at that place can never be enough emphasis on work simplification because it is an analysis of a handicraft s most basic components . During the prototype phase there will be many opportunities to restructure or re figure components of the application in to imprint the job more in effect(p) . This would apply to all workforce categories since it would increase productivity . Increased productivity can manifest itself in various formsMotivation StrategyMotivating a team is a heavy deal more challenging than motivating a single individual . Individuals within teams operate with polar refinements set , beliefs , and expectations . Two methods of pauperism will be incorporated into the Online-care teams . They include inwrought and external motivationIntrinsic motivation is a common feature of speech of employees in the medical field . It drives a person to do things just for the fun of it or because they cerebrate it is a intimately or by rights thing to do . Most physicians and nurses gain significant fun and self- bliss merely from helping ill patients . Other employees in different industries do not brand that same oestrus to workThe team lead or staff music director should tool this type of motivation with Online-care . much importantly , the manager should consistently introduce new intellections in to improve the physician-patient relationship . because , if a manager can get soul to believe in an idea , align their value with what he /she wants , wherefore you have achieved a common goal . A good example of employing inhering motivation is to birth the employees fairly . This will keep money out of the equation of wherefore they baffle to workExtrinsic motivation is when an employee is motivated by external factors . It is a type of motivation which drives employees to do things for tangible rewards or pressures , quite than for the fun of it Companies use bonuses and commissions as a form of adscititious motivationA manager can offer ! affirmatory motivations much(prenominal) as rewards and pay raises They can use negative motivation much(prenominal) as threats . Even though the threat of firing someone is considered unadulterated it is often very powerful . A positive purview of extrinsic motivation is that it focuses employees on the reward and not the actionSome durations intrinsic and extrinsic motivation is self-contradictory . In many cases , intrinsic motivation is far stronger a motivator than extrinsic motivation , yet external motivation can easily act to displace intrinsic motivationIn general , however , change magnitude employees motivation can be achieved through increased job satisfaction . This , in turn , will affect an employee s conceit and opportunity for self-actualization in the workplaceExploitation of Internet Technologies and Proposed SolutionThe prototype model entails a primal resource (the Online-care Website , with a competent team , including physician specialists in obesit y and skin care . The scope of the despatch is to address the needs of patients as they navigate the online health care website . A framework for designing the billing transcription of rules will similarly be developedThe consulting group acknowledges that the best quality of online care is provided through patient-centered , physician-guided , cost-efficient care that encompasses both the advantage of internet engineering science and the science of medicament . Attributes of the online health care service will be able to include promotion of straight ameliorate relationships through delivery of care in a grade of care settings according to the needs of the patient and skills of the medical staff .

More importantly , it must provide instruction , taste , and advice in language that is informative and specific to patientsIn brief , the design of the system must ensure the provision of effective , efficient clinical care embedding clinical decision jump out tools into the application and development information technology to support patient gentility , patient care planning , coordination of care , and monitor of performanceProposed ModelIn for the online care system to be effective it must , in the least , incorporate the following nomenclatureStored procedures in the registry to generate a list of patients who are due for a condition-specific interventionA secretarial assistant for EMR s (Electronic Medical RecordsAccess for patients online to request appointments and medical refillsA link to a personal health record program controlled by each patient but customized to receive data from the Online-care staffSecure access to author ized external providers maturation a medical exchange portalThe ability to show a scale (for obesity patients , in a patient s hindquarters which would be connected to a wireless network and monitored by the Online-care staffThe ability to install a docking station for anovulant bottles in a patient s home which would also be monitored by a wireless network . all(prenominal) meter that the patient opens the docking station , the amount of medicine consumed and the time it was administered is recordedVia the internet , the medical staff will be able to program a medication reminder system to alert patients to take the correct doses at the correct timeA video-conferencing system which would allow patient-to-physician and physician-to-physician communicationIn conclusion , the use of electronic medical records , electronic prescribing , and internet scheduling further add to the improvement of patient care and the online care application enables care to be provided more expedi tiously and in a timely manner . traditionalistic pa! tient care , in contrast , often requires patients to instrument multiple office visits . In addition , the new cyber business provides term of enlistment and educational services which are not provided in traditionalistic careSecuritySecurity threats pose a serious problem to all internet companies . The most common are unlicensed access and eavesdropping . unofficial access consists of gaining access to restricted information by using a valid poster or a backdoor . An key out compromise is a type of unauthorized access where someone new(prenominal) than the account owner uses the privileges associated with the compromised account . unluckily account compromises are a serious incident that might lead to loss of data , data alteration , and even stealing of services . Eavesdropping is the unauthorized interception of information that travels on the network This information might contain confidential data such as usernames and passwordsMany computer hackers are motiva ted by the sway of pause into a secure system even if they cause no damage . Internet security law mandate a fine with or without imprisonment for those who are caught The federal organization also classifies computer invasion as a form of trespassing . It is considered trespassing if a user acts beyond the intended function of the system , such as uploading s or changing dataAlthough there is no absolute assure that a computer hacker will gain access to the Online-care application , there are several security measures that will make it extremely difficult to do soThe use of packet-filtering technology , firewalls and invasion detection systems would be a expensive checkout . Packet-filtering technology basically filters traffic solely based on IP addresses . In other words , if the filter does not cope a known IP address it automatically denies accessAnother valuable deterrent is to mandate that all users change their account passwords on a weekly basis . This meth od excludes the incident of a hacker to compromise t! he system for a extended period of timeIntellectual PropertyThe Online_care group will need to obtain a secure for this internet application . This will give the toter the single(a) right to control reproduction or changeation of the package system application for a certain period of time . essentially , intellectual property laws confer a roll of easy lay rights and are designed to protect different forms of subject effect . Intellectual property sometimes has a degree of crossing because it deals with open law , trademark law , secure law industrial design rights and trade secretsThe copyright law would sure apply to the software embedded into the online care system , if it is an sure design however , any products sell that are a new invention , will need a patent for proper intellectual property protectionGenerally , the activity regulated by exclusive rights is unauthorized reproduction or commercial exploitation . Therefore , the best way for Online-care to annul any infringment of other companies is to ensure that they are granted a full retinue of exclusive rights to reproduce or adapt another idea or product . Bibliography1 ) Starfield B , Shi L . The Medical groundwork , Access to Care , and Insurance A Review of depict . Pediatrics . 2004 113 (5 Supple :1493-982 ) Larson EB . medical speciality as a duty - Back to Basics : Preserving the Physician-Patient race in a challenge Medical Marketplace Amer J of Med . 2003 114 :168-723 ) Grumbach K , Bodenheimer T . A Primary Care sept for Americans : Putting the House in . JAMA . 2002 288 : 889-893 citing Murphy J , Chang H Montgomery JE , Rogers WH , Safran DG . The attribute of Physician-Patient Relationships : Patients Experiences , 1996-1999 . J Fam Pract 2001 50 :123-294 ) Pathman DE , Konrad TR , Williams ES , Scheckler WE , Linzer M , Douglas J . locomote Satisfaction Study grouping . 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