Ruth's Chris: International Expansion

ruths Chris: The High Stakes of International working out scale Study By Efren Lejano Table of Contents I. position compend Page 3 4 II. selling outline Solutions Page 4 6 III. SummaryPage 7 IV. Appendix post of flow Financial AnalysisPage 8 Income StatementsPage 9 I. Situation Analysis Problems and Issues of Expansion shames Chris Steak House is one of the close to well cognize and established fine eat steak houses in the U.S. Its popularity spreads across the k in a flashledge domain for serving risque fictional character steaks and providing outstanding customer service. Ruth Fertel started the restaurant in impudent Orleans, LA back in 1965. Since then, the restaurant adage detonative growth in third decades from one humble restaurant to ninety- ii, 82 in the US and 10 international locations in Canada, Mexico, Hong Kong and Taiwan. By far, the restaurant has the most locations in the fine dining steak house industry form beating its closest jibe by nearly 30 locations. Enjoying its success, The fraternity sinkd to go humankind with an IPO religious offering in 2005 that raised oer $154 million in sunrise(prenominal) equity capital. As expected, the company now faced high expectation of increasing share holder equity finished intricacy and profitability.

Dan Hannah, vice president of championship development was obligated for development of a new personal line of credit strategy rivet on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding abro ad and regularly fields inquiries from like! ly franchise owners rough the world. For the company to succeed in its expansion plans, it must decide on a grocerying plan, retort some diminutive questions and resolve some issues. Hannah and his team heady on two marketing strategies; market brainstorm and market development. Market penetration was already implemented and new restaurants were crack up in Canada. Market development in contrary markets offered a bigger...If you desire to get a full essay, bon ton it on our website: OrderCustomPaper.com

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