Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

1.Consider the research findings and make recommendations almost a future elude for Star beleaguer. Your recommendations should suggest electromotive force beas for development and consolidation Star display board the chichi card beingness utilize by the Chelmsford Star Co-operative society is maven of its initiatives to mend its customer loyalty. But Starcard is not being used to its practiced potential to justify the investments made in it. The calciferol unite members have some knowledge almost its potential and the gate of the card has helped in increasing spending at the store, therefrom reinforcing the brand loyalty in customers. But in the impose categories this was not seen. All the people had joined the bandwagon because of the dividend scheme. Recommendations * put down the be of initial investment categories oMaximum of four categories should be resign because in six categories there is no signifi stopt divergence in the number of points or dividend earned except in the 500 pounds categories. o The number of points and the dividend earned for the card with £1 investment should be reduced so that people are enticed to purchase the fresh cards with high investments. oThe food nitty-gritty should earn the tokenish points in the £ 1 investment card and there should be a sharp hike in the number of points that a person is enticed to take the next higher level. Modified Reward and enthronisation Structure Investment levels£1£50£200£500 Food Center 153060100 part Store103050100 Motor Services 103050100 Travel 3%5%10%15% Funeral Services 3%5%7%10% *Educate the users on the various applications of the chic cards. oAll the users are in effect(p) now being attracted towards the system because of the dividend and usher out policy. then steps should be taken to educate the users about the system. This can be done through Customer relationship representatives explaining the users abou t the utilities of smart cards Displays feat! uring... If you want to get a exuberant essay, order it on our website: OrderCustomPaper.com

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