Marketing, Ethics and Teenagers

I do believe that advertisings aimed at teenagers atomic number 18 effective, but they are not always ethical. Studies leaven that the popularized look of the models in advertisement can trail to depression, be dysmorphic disorders, ad other physical structure image issues and eating disorders. Thus, although effective, advertisements for wearable aimed at teenagers are wrong and unhealthy.\nThere demand been motley studies conducted that asseverate the claim organism that advertising causes various mental anomalies that can be poisonous both(prenominal) mentally and physically. much(prenominal) studies have been published in the APA Journal (American Psychological Association) that have linked, with a positive correlation, advertisements that lead to Body Dysmorphic Disorder, and other such Generalized Anxiety Disorders(GAD). Eric Stice and heather Shaw (1994) conducted one such write up whose primary aim was to prize the delineation to the thin-ideal stereotype. After the 157 young-bearing(prenominal) participants finished the questionnaire, the researchers found that exposure to the thin-ideal produced depression, stress, guilt, shame, insecurity, and body dissatisfaction. Another of these is a study conducted by Galioto et al. (2013) where the cause of appearance-based comparisons to muscular and slender idealize male bodies and the contribution of internalisation and social comparison to transform in body dissatisfaction were examined. Their results indicated that both images increase bodily dissatisfaction, and no significant differences in the intensify of dissatisfaction between the two images. Finally, Cramblitt and Pritchard (2013) conducted another(prenominal) study; their findings were foursome, (a) the more fourth dimension men and women reported observation television, the higher their reported need for muscularity (b) total hours of viewing sports-related, image-focused, and pleasure television related to increased ta unt for muscularity in women (c) drive for muscularity in men related to watching image-focu...