International marketing Assignment Example | Topics and Well Written Essays - 2000 words - 1

International commercialiseing - Assignment Examplecereal specially in the business market of Japan. With this concern, the features as well as the benefits of the product and the rationale for introducing the product to the butt end hoidenish i.e. Japan will be taken into concern. Moreover, the impact of the rank countrys financial, trade sectors, policy-making as well as other business environment, the presence of competitors in the target market and the promotional, set along with distribution decisions will also be discussed. Product- Features and Benefits The concerned product would be cereal and the target of Japan has been duly considered. The features as well the benefits of the product have been portrayed in the following discussion. Features-Cereals atomic number 18 certain kind of grasses that undergo cultivation processes for the purpose of making the product into an aliment component. It consists of various edible components such as grain. Cereals contain afflue nt sources of various significant elements such as minerals, carbohydrates, vitamins, fats, protein and oil. Cereals atomic number 18 primarily consumed in the form of wheat, rice, maize and millet (Culliney, 2012). Benefits-This product is responsible for delivering numerous wellness benefits to the people. Regular consumption of this particular product can prove to provide substantial supplements of energy. Also, this product is considered to offer highest amount of energy in comparison to any other sort of crop. And for this particular reason, this product can be duly considered ensuring the bringing of higher health values to the individuals (Culliney, 2012). Description of the Target Country and the Rationale The target country would be Japan wherein the product of cereal is to be introduced for the purpose of conducting effective international marketing. The country will be familiarized with the consumption of cereals and various marketing strategies would be applied to make this product successful in the market of Japan. The rationale for introducing the product to the target country can be justified with reference to the item that the individuals or the people of Japan do not consume much cereal as compared to that of fondness and other food products. This can be one of the vital reasons for introducing the product in the target market of Japan with the intention of making the country to follow healthy food habits, so that the overall health of the people can be improved at large In this regard, it need to be highlighted that cereals are much cheaper in comparison with meat making the product to be eligible for introducing in the target market (Public Health England, 2013). Impact of the Countrys Economic and Trade Sectors as well as its Political, Legal, and Socio-Cultural Environment From the perspective of economic aspect, Japan is regarded as the worlds 3rd biggest economy which in conclusion made the country to be in a strong financial positi on. It can be ostensibly observed that the country has been actively involved in marketing as well as distributing third primary food products that include oilseed product, cereal and meat. The country has a record of exporting products that ranges from raciness foods to vehicles as well. In the year 2011, the exports of Japan stood at more than US$100 billion which is placid impressive. In addition, the Gross Domestic Product (GDP) of