Consumer Bahviour class Essay Example | Topics and Well Written Essays - 500 words

Consumer Bahviour class - Essay Example xists at IKEA is the fact that the consumers will have a wide range of products that they should choose from and that become a problem (Youngme 8).The store has many products that are attractive and that will make it difficult for the consumer to choose from the wide variety. The other consumer behavior problem that exists is the availability of information that regards the products that are found in an IKEA store (Youngme 9). The other problem that is available is the lack of a platform that can be used by the consumers in the comparison of the products found in the store and their competitors (Youngme 13).The other consumer behavior problem that is considered is the availability of quality services that any store provides (Youngme 9). As a manager at IKEA, it would be good to place products of the same kind and those that are complimentary in one area. That will help solve the issue of not being able to choose from a wide variety of products that are available in the store. As a manager, it would be proper to give a wide detail of information about the products that are found in the store. That will help in resolving the consumer behavior problem that is in place. Consumers usually prefer searching information on the products that are availability. That includes the durability of the products and the way in which the products can be used. Therefore, the management should provide information on the products by physical training and provide information on the products via the stores website. The information search analysis will involve both external and internal search. The internal search will involve the recognition of the items that the consumer actually wants while the external search involves using information available about the items. The information may be available from publications and friends. In the case of IKEA, the consumers will consider if the furniture that they choose will be satisfactory according to their desires and according to the social